They did change the title, from the prim "What Do Women Want?" to the much more Austin Powers-worthy "What Turns Women On." And they misspelled the author's name. Those cheeky Brits.
In all fairness, the best thing I've read today also comes from that other Times, and it is this essay by Caitlin Moran. A sample:
But then, as a gimlet-eyed, hatchet-faced, ball-breaking feminist with recurring cystitis, which makes me additionally tetchy, I'm genuinely surprised that strip clubs still exist in the first place. They seem absolutely incongruous in a modern society - whenever I see one, it shocks me as much as if I'd just seen a sign going up saying “Minstrel Show!” or “Jew-Beating, Sticks £1!”. There's a Spearmint Rhino on Tottenham Court Road. Tottenham Court Road. To all intents and purposes, that means there's a titty-bar on the Monopoly board.
Nice. In an armed columnist's duel between Caitlin Moran and Alex Beam, my money would obviously be on the lady.