Taylor Wells, who owns the cafe and yoga enterprise with her hegan husband, Philippe, estimates that 10 to 15 percent of their customers are hegans. “We get men who come in who want to cleanse and feel good. We like to ease them into it. I think the word vegan gets a bad rap, it sounds very militant and angry,’’ says Wells.
Anything I might add would be utterly superfluous.
Anyway, I hear Bostonist is going to rip this thing a new one shortly.