Bravo. My only quibble: I wish Harkness had linked to the study.
What's the wine industry to do, now that they know that women aren't a specialized market?
Well, I'm hoping the study's findings makes executives think twice before they pay for an insulting advertising campaign directed at women that makes us out to be clueless, waistline-obsessed wine-swilling divas. I hope we see less cutesy wine labels with cuddly animals. And I fervently pray that the next time I order the wine in a restaurant, I'm the one offered a taste of it, instead of the waiter pouring it into the glass belonging to the man at the table. And I really hope this is the last study of this kind I see.
Tuesday, April 21, 2009
Women Do! Hero of the Month: Deb Harkness
very Women Do-esque riposte to a recent marketing study on women and wine. It seems that in Obvious Town, women sometimes drink wine, kind of like men do.